Speaking with style: Dr Harry Lee, TAL Apparel
While some TAL customers have been experimenting with higher prices, so far with little loss of business, Dr Lee feels this is not sustainable. “I don't think it will last; in the long run I think there will be a volume loss.”An important lesson learnt the hard way back in the 1980s has left a legacy at TAL Apparel that continues to shape the business today. The firm lost $50m when it bought a wholesale order of white shirts for a customer that didn’t materialise – and then had to offload $10 shirts at just $3 a piece.
“We realised [then] that inventory control, and having the right inventory, is so important. We learned a lot about the wholesale business – and a lot more about the retail business. And that very expensive lesson was a chance for us to really get into the supply chain knowing all sides: manufacturing, wholesaling, retail.”
“That's really the starting point of our building up our strength in the supply chain.”
On this front, the supplier has developed vendor managed inventory systems that allow it to add value – and cut costs – for its retail customers by managing their supply chains, including ordering, inventory management, and shipping direct to store. At JCPenney for example, which operates more than 1,100 department stores across the US, TAL automatically replenishes stock directly onto the retail shelves.
Adding value Innovation on the product side has also honed its reputation for added value. From the 100% cotton wrinkle-free dress shirts that helped TAL make its mark ten years ago, the company has been constantly refining applications for its SofTAL wrinkle-free process
This can now be applied to ever more lightweight fabrics (which are susceptible to weakening by over-processing); cotton/silk blends, cotton/cashmere blends(normally silk and cashmere need to be dry-cleaned); and on flannel shirts (where it also helps reduce shrinkage, retain colour, and improve fabric handle).
Also included among the company’s 15 different patents are 100% wool machine washable trousers, pucker free seaming technology, a water and oil repellent finish, and an anti-microbial deodorising process.
Sustainability goals TAL’s work on the wrinkle-free front also fits neatly into wider concerns about how firms can reduce their carbon footprint, with studies showing that consumer usage (washing and ironing) contributes most to the carbon footprint in a garment’s entire lifecycle.
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This is where an easy-care wrinkle-free shirt comes into its own, TAL believes, although it admits that while research into its garments' environmental impact has proved so far inconclusive it is helping to provide a longer term focus for its design
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