McDonald's® Announces Commitments to Offer Improved Nutrition Choices

Announced the company's "Commitments to Offer Improved Nutrition Choices." The comprehensive plan aims to help customers -- especially families and children -- make nutrition-minded choices whether visiting McDonald's or eating elsewhere.

Menu changes underway include the addition of more nutritionally-balanced choices that meet McDonald's reputation for great taste and affordability, along with an increased focus on providing nutrition information that enable customers and employees to make simple, informed menu decisions.

"McDonald's will always try to do the right thing, and we know we can help make a difference in our communities," said . "The commitments we're announcing today will guide the future evolution of our menu and marketing."

McDonald's Commitments to Offer Improved Nutrition Choices include:

Championing children's well-being: McDonald's will automatically include produce or a low-fat dairy option in every Happy Meal® and promote options that meet the rigorous Council of Better Business Bureaus Food Pledge nutrition standards by Q1 2012. The impact will be an estimated 20 percent reduction in calories of the most popular Happy Meals, also reducing fat in the meal. In 2012, McDonald's will also raise nutrition awareness among children and parents through national marketing initiatives. The company will promote nutrition messages in 100 percent of its national kids' communications, including merchandising, advertising, digital and the Happy Meal packaging. McDonald's will also provide funding for grass roots community nutrition awareness programs. Expanding and improving nutritionally-balanced menu choices: By 2020, McDonald's will reduce added sugars, saturated fat and calories through varied portion sizes, reformulations and innovations. Starting with the already completed 10 percent reduction in the majority of our chicken items, McDonald’s will reduce sodium an average of 15 percent across its national menu of food choices by 2015.   Increasing customers' and employees' access to nutrition information: McDonald's will expand new in-restaurant, website and mobile communications, and marketing vehicles, making access to this information even easier. To begin, McDonald's is now making available its first mobile app so customers can access nutrition information on-the-go.

During the past two years, the McDonald's system has significantly invested in nutritional menu innovations and communications. Examples include investing in scientific and customer research, expanded agricultural supply chain contracts, an expanded team of nutrition experts, and updating nutrition information on McDonald's website.

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